The signing of the agreement between Vetrina Toscana and the National Association of Wine Cities as a confirmation of their operational partnership

Published on 10 December 2024

The signing took place during the TTG Travel Experience event in the city of Rimini

At 12 p.m. the signing of the agreement took place between Vetrina Toscana – the project of the Region of Tuscany that combines territorial wine and food and attention to the environment – and the National Association of Wine Cities. The agreement was signed by the two directors, Francesco Tapinassi and Paolo Corbini, in the presence of the Regional Councillor for the Economy and Tourism of Tuscany Leonardo Marras and the president of the association Angelo Radica.

The signing is an integral part of the TPT strategy of working closely with all organisations and associations involved in food and quality of life, as demonstrated by previous agreements with Slow Food Tuscany and the National Association of Oil Cities.

At the heart of the agreement is the definition of a programme of activities for the promotion of wine-producing areas, focusing on culture, landscape, agri-food traditions and the environment. In addition, joint initiatives will be identified to promote knowledge of wine and the places where it is produced and marketed, which will also make it possible to limit the phenomenon of depopulation of rural and inland areas.

More specifically, the programme of initiatives refers to the following areas:

– Co-branding projects in the context of Vetrina Toscana such as the Wine Charter and the Wine City Brand to be implemented in restaurants, shops, production and processing companies;
– The creation of a replicable model for the national and international “wine tourism” market;”
– Actions to promote the creation of communication tools (videos, publications, online content) to tell the stories of producers, publicise Indigenous vines, and illustrate itineraries or experiences related to wine culture;
– Potential co-marketing actions between Wine Cities and Vetrina Toscana in shops, restaurants and services for tourism and incoming promotion;
– Exhibitions, fairs, exhibitions, events of a promotional value: creation or joint participation and activation of all possible synergies;
– Synergic promotion with all the stakeholders of the Tuscan trade fair industry as identified by Toscana Promozione Turistica.

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