The sixteenth edition of “BuyWine Toscana 2026”, the international showcase dedicated to Tuscany’s DOC, DOCG and IGT wines, is now open for registration.
The event will be held on March 11 and 12 2026 in Florence, at Stazione Leopolda. It is promoted by the Region of Tuscany in collaboration with the Chamber of Commerce of Florence and organised with their respective agencies, Fondazione Sistema Toscana and PromoFirenze.
Following the same format as previous years, BuyWine Toscana is a B2B business event based on a matching system between Tuscan wine companies producing PDO and PGI wines, and international trade operators. Since its first edition, it has been the main event for promoting and internationalising the Tuscan wine sector in the Region.
The project aims to support the internationalisation of Tuscan companies that produce and market wines with a designation of origin by arranging B2B meetings with potential international buyers. Following the B2B sessions, international participants will also have the opportunity to visit the territories where Tuscan wine is produced.
In application of the Executive Decree No. 19310 dated September 9 2025, the Notice of Expression of Interest (Annex A to E.D. No. 19310/2025) for participation in the B2B event has been approved and is addressed to companies producing and marketing DOCG, DOC and IGT wines in the Region of Tuscany.
All companies taking part in BuyWine Toscana 2026 will also have the opportunity to participate, under preferential conditions, in the Concours Mondial de Bruxelles, which, in past editions, has greatly enhanced the presence of Tuscan wines worldwide, awarding numerous medals.
All the necessary information is published on the website of the Region of Tuscany.
Beneficiaries
– have their registered office or operational headquarters in Tuscany;
– have an open and updated company file in the Artea Information System;
– are up to date with the submission of wine production declarations, where required, for the past two years (harvests 2023 and 2024).
In the case of associated forms, the declarations must refer to the associated company or, where not applicable, to the individual companies participating in the association;
– are up to date with payment of the participation fee for previous editions, for the 2024 and 2025 BuyWine events.
Application procedures and deadlines
Applications to take part in BuyWine Toscana 2026 can be submitted exclusively online, starting from 9:00 a.m. on September 10 2025, following the publication of this notice in the Database of the Region of Tuscany, by completing the form on the website: https://regionetoscana.crmcorporate.it, under the “Events” section.
Submitting the application requires prior registration on the same portal.
Applications submitted before the official opening date or through any other channel will not be accepted.
The deadline for submitting the expression of interest is 1:00 p.m. on October 6 2025.
Applications received after the deadline may be considered only if places are still available, until the maximum number of stands is reached.
Participation fee
In the application form, the chosen participation option (one or two days) must be indicated, with the corresponding fee:
• for two days EUR 2,000.00 + VAT,
• for one day EUR 1,000.00 + VAT,
• the participation fee is reduced to EUR 800.00 + VAT for one day and EUR 1,800.00 + VAT for two days for up to 30 companies that have not taken part in BuyWine Toscana in any of the following years: 2023, 2024 and 2025.
Download:
► Notice of selection to take part in BuyWine Toscana 2026:
https://www301.regione.toscana.it/bancadati/atti/Contenuto.xml?id=5483396&nomeFile=Decreto+n.19310+del+09-09-2025-+Allegato+A+)
► Executive Decree No. 19310 of September 9 2025: https://www301.regione.toscana.it/bancadati/atti/Contenuto.xml?id=5483395&nomeFile=Decreto+n.19310+del+09-09-2025
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