{"id":131218,"date":"2024-12-10T11:12:01","date_gmt":"2024-12-10T10:12:01","guid":{"rendered":"https:\/\/www.vetrina.toscana.it\/the-pdo-lunigiana-honey-commercial-is-now-online\/"},"modified":"2024-12-10T11:12:02","modified_gmt":"2024-12-10T10:12:02","slug":"the-pdo-lunigiana-honey-commercial-is-now-online","status":"publish","type":"post","link":"https:\/\/vetrinatoscana.netseven.work\/en\/the-pdo-lunigiana-honey-commercial-is-now-online\/","title":{"rendered":"The PDO Lunigiana Honey commercial is now online"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It has stirred curiosity, and generated excitement and now the first commercial for the PDO Lunigiana Honey, the first of the (new) Eco-Productions, is now online. Fabio Ven\u00e8 and Marco Cavallotti, respectively the President and the Director of the Consortium for the Protection of the PDO, declare: \u00abWe are happy because even before the publication of the video, Lunigiana has come together around this product: it is as if it had really responded to our invitation. The invitation was (and is) to become ambassadors of the PDO Lunigiana honey, the first PDO honey in Italy and still the only Tuscan PDO honey, the flagship of a shared journey, both productive and agricultural\u00bb.<\/span><\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<iframe loading=\"lazy\" title=\"Tutto questo \u00e8 il Miele della Lunigiana DOP - Lo spot video\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/am-_zxbbDdo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\r\n<\/div><\/figure>\r\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u00abIn the 72-second advertisement, we wanted to tell the story of the strong link with the territory and the whole process. From the beehives to the packaging, before reaching the public, currently in the traditional acacia and chestnut varieties, online, via producers, points of sale, as well as the large-scale distribution and retail networks\u00bb.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">The video, initially broadcast via the web and social media of the Eco della Lunigiana and the Consortium, is just one of the revitalisation measures implemented in such an important year: the 20th anniversary year of the PDO certification.&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">\u00abWhat we asked, from the \u201cnew\u201d Eco team, was to create an effective, impactful, and refreshing message. Something we could use to develop our online presence, something we could actually spread everywhere\u00bb.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"http:\/\/vetrinatoscana.netseven.work\/app\/uploads\/2024\/11\/Miele-della-Lunigiana-DOP_Spot-&#xA9;-Jacopo-Grassi-6-1024x576.jpg\" alt=\"\" class=\"wp-image-128706\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The video is an Eco Production for the Consortium for the Protection of the PDO Lunigiana Honey with filming and editing by Jacopo Grassi and a team effort that involved Francesca Fontana in communication and coordination; Diego Remaggi in media management; and Simone Ricciardi in voice, as an actor and radio speaker.<\/span><\/p>\n\n<p class=\"wp-block-paragraph\">\u00abThe decision to rely on local professionals is part of the process we are undertaking: it responds to the desire to collaborate more and better with Lunigiana, the area of origin and our \u201cfirst playground\u201d.\u00bb&#13;\n<\/p>\n\n<p class=\"wp-block-paragraph\">To conclude, the Consortium is now working to make the value of the PDO Lunigiana Honey known to as many people as possible.&#13;\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has stirred curiosity, and generated excitement and now the first commercial for the PDO Lunigiana Honey, the first of the (new) Eco-Productions, is now online. Fabio Ven\u00e8 and Marco Cavallotti, respectively the President and the Director of the Consortium for the Protection of the PDO, declare: \u00abWe are happy because even before the publication&#8230;<\/p>\n","protected":false},"author":3180,"featured_media":128704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2],"tags":[],"testata":[],"class_list":["post-131218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"subtitle":"There is a lot of buzz about it already. Where can you see it? 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